E-commerce & catalogue
Catalogue management, pricing, stock, promotions, product content, orders and shopping experience in Shopify.
E-commerce · Digital Operations · CRM · Automation
The advantage is in connecting the pieces.
E-commerce and Digital Operations professional with hands-on experience across catalogue management, orders, campaigns, CRM and B2C/B2B processes. I connect business needs, execution and digital tools to improve how the online channel works.
Vigo, Spain
Available immediately
On-site · hybrid · remote
Open to relocation across Europe
Professional profile
A hybrid profile, a connected view.
I combine operational experience, e-commerce, CRM, marketing and automation to understand the digital channel end to end. My background spans more than 14 years in retail and distribution, evolving into hands-on online channel management and strengthened by further training in digital marketing and applied AI.
After a long professional stage, I am focusing my next career move on e-commerce and digital operations, building on my operational background and current digital training.
Marketing, CRM & campaigns
Email marketing, segmentation, campaigns, commercial content, reporting and customer relationship activities.
Digital Operations
Process coordination, issue management, B2C/B2B orders, digital tools and continuous improvement.
AI & automation
Practical use of AI and automation for documentation, content, analysis and workflow improvement.
What I bring
What I can bring to a team.
End-to-end perspective. I understand how catalogue, orders, operations, campaigns and customer experience connect.
Practical execution. I prioritise work, coordinate stakeholders and turn operational needs into concrete actions.
Experience with real operational volume. I have worked with large catalogues, continuous order flow and cross-team issue resolution.
Process improvement. I identify friction, document processes, simplify workflows and apply digital tools, automation and AI pragmatically.
Experience
A career built from operations.
A selective public overview. Full career details are shared privately during recruitment processes.
E-commerce & Digital Operations Manager
Distribution, retail & online channel
End-to-end operational management of a B2C Shopify channel alongside support for B2B operations, coordinating catalogue, pricing, stock, promotions, content, orders, issues, campaigns and commercial materials.
- Operational management of an online catalogue with 1,000+ SKUs.
- Monitoring of approximately 400 monthly web orders.
- Coordination across customers, sales, warehouse, transport and an external agency.
- Participation in CRM, email marketing, promotions, KPI monitoring and process improvement.
PERSONAL PROJECT · ACQUIRED BY RC CELTA DE VIGO
Canteira Celeste
End-to-end creation and management of the website, content, photography, design and social media. The project has generated more than 7.5 million historical page views and grew to over 16,000 organic social media followers before being acquired by Real Club Celta de Vigo.
- End-to-end management and development of the digital ecosystem, whose archive continues to generate organic traffic more than six years after editorial activity ended.
- Editorial coordination and continuous development of the project.
- More than 650,000 page views over the last 12 months despite no new content being published since June 2020.
Marketing & Commercial Support Internship
Ibericar
Support for marketing campaigns and commercial events across Audi, Volkswagen, Toyota, Hyundai and SEAT dealerships, including communication materials and brand adaptations.
Portfolio
Projects that demonstrate execution capability.
Each project clearly states its nature to distinguish professional experience, personal initiatives and portfolio case studies.
Portfolio case · based on real experience
Wine E-commerce — Customer Experience, CRM & Digital Operations
A connected analysis of catalogue, customer journey, CRM, conversion, operations and KPIs for online wine retail.
View summary →
Case study · fictional brand
CRM & Customer Lifecycle
Segmentation, lifecycle flows, second purchase, retention and measurement for a fictional DTC brand.
View summary →
REAL DIGITAL PROJECT · ACQUIRED BY RC CELTA DE VIGO
CanteiraCeleste
An end-to-end digital project spanning website management, content, photography, design and social media. It has generated more than 7.5 million historical page views, while its archive has attracted over 650,000 page views in the last 12 months despite no new content being published since June 2020.
View project →
Personal digital management project
Oliveira Vigo FC
Visual identity, content, social media, automation, digital product work and applied AI in a grassroots football club environment.
Personal creative label
KivoLab
Personal label used to group digital projects, experiments and self-initiated developments.
Real project · visual identity
FUXO
Logo and visual identity designed for a Montessori children's play centre in Vigo, the only one in the city authorised by the Xunta de Galicia.
Skills
Capabilities first. Tools second.
Catalogue management
E-commerce operations
Pricing & promotions
Order management
CRM & email marketing
Customer journey
Campaign coordination
Issue management
Reporting & KPIs
Process improvement
Workflow automation
Product content
Cross-functional coordination
E-commerce & CMS
Shopify · WordPress · HTML · CSS
CRM & Email Marketing
HubSpot · Klaviyo · Mailchimp
Analytics & Marketing
Google Analytics 4 · Search Console · Google Ads · Meta Business Suite
Productivity
Excel · Microsoft 365
Design & Content
Adobe Creative Cloud · Affinity Suite · DaVinci Resolve · CapCut
AI & Automation
ChatGPT · Claude · n8n
How I work
Understand before adding complexity.
-
01
Understand
Clarify context, goals, users and real constraints.
-
02
Prioritise
Assess impact, urgency and dependencies before execution.
-
03
Coordinate
Align people, tools and processes around a shared view.
-
04
Measure & improve
Review outcomes, friction and the next useful decision.
Education & languages
Hands-on experience strengthened by continuous learning.
Education
Certifications
HubSpot Academy Email Marketing
HubSpot Academy Content Marketing
Semrush Advanced Marketing Course
WSET Level 2 Award in Wines
EF SET English Certificate C1
Languages
Spanish Native
English C1 certified by EF SET, with strong written and professional comprehension.
Galician Native
French Basic
Professional contact
Open to international opportunities.
I am open to roles in e-commerce, digital operations, CRM, automation and related areas, including relocation and remote opportunities across Europe, with particular interest in Ireland and international environments. For recruitment processes or questions about my experience and projects, contact me by email or LinkedIn.
Email
LinkedIn ↗
Request CV →
Based in Vigo, Spain
Driving licence B
Available immediately
Open to relocation