Insights
Analysis, cases and applied judgement.
Pieces where I connect experience, operational context and digital tools to understand e-commerce, CRM and Digital Operations problems before deciding what should improve. Existing report URLs remain unchanged to preserve links and indexing.
Professional analysis · based on real experience
Wine E-commerce — Customer Experience, CRM & Digital Operations
A connected view of catalogue, customer experience, CRM, conversion, operations and measurement.
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Practical case · fictional brand
CRM & Customer Lifecycle — Nualira
Segmentation, lifecycle flows, second purchase, retention and measurement for a fictional DTC brand.
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